Mevo Plus Holiday Savings

For Vimeo’s end of year promotion, I designed the central landing page and all graphic displays, from onsite modals and banners to email design and social assets.



We launched this project on the heels of producing Vimeo’s hardware photography guidelines. A primary challenge for the promotion was communicating the value of the Premium plan with a Mevo Plus camera – all while contending with low market awareness of the Mevo brand as a standalone camera device.
 We issued an emphasis on Mevo Plus as a standalone value add on top of the unlimited streaming and advanced storage features subscribers can access through Vimeo Premium.




Roles

Design: Moazam Shah
Photography: Annette Wong
Engineering: Stephen Petrey
Creative Direction: Graham Douglas


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